Where can you get a delicious kobe beef cheeseburger for $7? Who's Who in Highland Park. And really, that's the reason to go. Phil Romano says so, and I completely agree.
According to unsubstantiated rumor, you can also donate $100 to the charity of the house that will permit your signature on the wall. I suppose you could make that your reason to go, like Luke Wilson did. But really, in the words of Mr. Brown, I'm just here for more food.